Video Editing

Beginner's Guide: How to Use Promo Codes for Video Editors

Marco Blaze

11 Jun 2025 — 7 min read

Video editing has become an indispensable skill in today's digital landscape. Whether you're a content creator, a filmmaker, a marketer, or just someone who enjoys crafting personal videos, video editing software is your essential tool. However, professional-grade video editing software often comes with a hefty price tag. Fortunately, promo codes and discounts offer a way to access these powerful tools without breaking the bank.

This guide is designed to help beginners navigate the world of promo codes and effectively use them to acquire video editing software at a more affordable price. We'll cover everything from understanding what promo codes are and where to find them, to successfully applying them during the purchase process, and exploring alternative strategies to save money on your video editing toolkit.

Promo codes, also known as discount codes, coupon codes, or voucher codes, are alphanumeric strings that can be entered during the checkout process on a website or online store to receive a discount on a purchase. They are a common marketing strategy used by businesses to attract new customers, reward loyal customers, or promote specific products or services.

For video editors, promo codes offer a significant advantage:

Cost Savings: The most obvious benefit is the reduction in price. Promo codes can offer a percentage discount (e.g., 20% off), a fixed amount discount (e.g., $50 off), or even free shipping. These savings can be substantial, especially when purchasing expensive software licenses or subscriptions.
Access to Premium Software: High-quality video editing software often comes with a premium price tag, putting it out of reach for some beginners or hobbyists. Promo codes can make these professional tools more accessible, allowing you to learn and develop your skills using industry-standard software.
Trial Extensions and Free Add-ons: Some promo codes offer extended trial periods or free add-ons, such as plugins, templates, or stock footage. These extras can enhance your editing capabilities and provide valuable resources to enhance your projects.
Stay Updated with New Releases: Software companies often release new versions of their video editing software. Promo codes can be used to upgrade to the latest version at a discounted price, ensuring you have access to the most current features and improvements.

Finding valid and reliable promo codes requires some research and due diligence. Here are several avenues to explore:

1. Official Software Websites:

Directly from the Source: The first and often the best place to look for promo codes is directly on the website of the video editing software you're interested in. Many companies have dedicated "Deals" or "Promotions" pages that list current discounts and offers.
Homepage Banners and Pop-ups: Keep an eye out for banners or pop-up windows that advertise special promotions or discounts. These are often time-sensitive, so act quickly if you find a worthwhile offer.
Blog Posts and Newsletters: Subscribe to the software company's blog or newsletter. They frequently announce new releases, features, and, importantly, promo codes to their subscribers.
Student and Educator Discounts: If you're a student or educator, many software companies offer significant discounts on their products. Look for dedicated "Education" sections on their website and be prepared to provide proof of enrollment or employment.

2. Coupon Websites and Deal Aggregators:

Reputable Coupon Sites: Websites like RetailMeNot, Groupon, and Honey aggregate promo codes from various online retailers, including software companies. Search for the specific video editing software you're interested in to see if any relevant codes are available.
Browser Extensions: Some coupon websites offer browser extensions that automatically search for and apply promo codes while you're shopping online. Honey is a popular example of this type of extension.
Caution and Verification: While coupon websites can be helpful, exercise caution. Not all codes listed on these sites are valid or up-to-date. Always verify the code before completing your purchase.

3. Social Media and Online Communities:

Follow Software Companies: Follow the video editing software companies you're interested in on social media platforms like Facebook, Twitter, Instagram, and LinkedIn. They often announce promotions and share exclusive promo codes with their followers.
Join Video Editing Communities: Participate in online forums, groups, and communities dedicated to video editing. Members often share tips, resources, and, yes, promo codes they've found. Reddit's r/VideoEditing subreddit is a good example of an active online community.
Influencer Marketing: Some software companies partner with video editing influencers and YouTubers to promote their products. These influencers often have exclusive promo codes to share with their audience.

4. Software Review Websites and Blogs:

Read Reviews and Look for Discounts: Software review websites like Capterra, G2, and TrustRadius often feature articles comparing different video editing software options. These articles sometimes include exclusive promo codes or links to special deals.
Tech Blogs and News Sites: Keep an eye on tech blogs and news sites that cover software and technology. They may occasionally publish articles about special promotions or discounts on video editing software.

5. Seasonal Sales and Special Events:

Black Friday and Cyber Monday: These are two of the biggest shopping events of the year, and many software companies offer significant discounts during this time.
Holiday Sales: Look for promotions around other holidays like Christmas, New Year's, and even smaller holidays like Labor Day or Memorial Day.
Anniversary Sales: Some software companies celebrate their anniversaries with special sales and discounts.
Back-to-School Sales: Students can often find discounts on software during the back-to-school season.

Once you've found a promising promo code, the next step is to apply it during the purchase process. Here's a step-by-step guide:

Select Your Software: Visit the website of the video editing software you want to purchase and choose the specific edition or subscription plan that meets your needs.
Add to Cart: Add the selected software to your shopping cart.
Proceed to Checkout: Click on the "Checkout" button or the shopping cart icon to begin the checkout process.
Locate the Promo Code Field: On the checkout page, look for a field labeled "Promo Code," "Discount Code," "Coupon Code," or something similar. This field is usually located near the order summary or payment information section.
Enter the Promo Code: Carefully type or paste the promo code into the designated field. Double-check that you've entered the code correctly, paying attention to uppercase and lowercase letters, as well as any numbers or special characters.
Apply the Code: Click on the "Apply" or "Redeem" button next to the promo code field.
Verify the Discount: The website should automatically calculate and display the discount applied to your order total. Ensure that the discount matches the terms of the promo code (e.g., percentage off, fixed amount off).
Complete the Purchase: If the discount is applied correctly, proceed to enter your payment information and complete the purchase.
Troubleshooting: If the promo code doesn't work, double-check the following:
- Expiration Date: Make sure the promo code hasn't expired.
- Eligibility Requirements: Check if the promo code has any specific eligibility requirements, such as being a new customer or purchasing a specific product.
- Minimum Purchase Amount: Some promo codes require a minimum purchase amount to be valid.
- Code Accuracy: Ensure you've entered the promo code correctly, paying attention to capitalization and special characters.
- Contact Support: If you've checked all of the above and the promo code still doesn't work, contact the software company's customer support for assistance.

Alternative Strategies to Save Money on Video Editing Software

While promo codes are a great way to save money, they're not the only option. Here are some alternative strategies to consider:

Free Trials: Many video editing software companies offer free trials of their products. Take advantage of these trials to test out different software options and see which one best suits your needs before committing to a purchase.
Free or Open-Source Software: Consider using free or open-source video editing software as an alternative to paid options. While these programs may not have all the features of professional-grade software, they can be a great starting point for beginners. DaVinci Resolve (free version) and OpenShot are popular examples.
Subscription vs. Perpetual License: Decide whether a subscription model or a perpetual license is a better fit for your needs. Subscription models typically offer lower upfront costs but require ongoing payments, while perpetual licenses involve a one-time purchase but may require additional fees for upgrades.
Used or Refurbished Licenses: In some cases, you may be able to find used or refurbished licenses for video editing software at a discounted price. Be sure to purchase from a reputable source to avoid counterfeit or invalid licenses.
Bundle Deals: Some software companies offer bundle deals that include multiple products or services at a discounted price. If you need more than one piece of software, a bundle deal can be a cost-effective option.
Negotiate with Sales Representatives: If you're purchasing a large number of licenses for a business or organization, you may be able to negotiate a discount with the software company's sales representatives.
Consider Older Versions: Often, the previous version of a software is still incredibly powerful and useful. Consider purchasing an older version at a discounted rate to save money without sacrificing too much functionality.
Educational Bundles: Many educational institutions partner with software companies to offer specialized bundles that include video editing software and related resources. These bundles are often significantly discounted compared to purchasing the software separately.

Conclusion

Acquiring video editing software doesn't have to be an expensive endeavor. By understanding how to find and use promo codes, exploring alternative cost-saving strategies, and carefully researching your software options, you can access the tools you need to unleash your creativity without emptying your wallet. Remember to always verify the validity of promo codes, read the fine print, and compare prices from different sources to ensure you're getting the best possible deal. With a little effort and research, you can build a powerful video editing toolkit that empowers you to create amazing content. Good luck, and happy editing!